The social media environment in China evolves rapidly, which is why it is important to stay up-to-date and be able to identify and use the most relevant platforms. As of now the two fundamental social media are Sina Weibo and WeChat. However, times may change, which is why it is necessary to keep an eye on what the latest trends in China are.

For example, RenRen was labelled as the “Chinese Facebook”, but unlike Facebook in the west, RenRen did not enjoy a stable and long-term popularity. This, among other examples and the large variety of social media in China, demonstrates how the field is evolving in the Far East, which is something one must not underestimate.

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